Download this release:
 CBS-PR-090219073022.doc
February 18, 2009
“97.1 AMP RADIO,” A COMPLETELY INTEGRATED ON-AIR, ONLINE, ON-SITE AND MOBILE AUDIO DESTINATION, LAUNCHES ON FRIDAY, FEB. 20
CBS RADIO Diversifies Programming Offerings In Los Angeles With Debut Of Top 40 Radio Station Targeting Young Adults
Amp Radio Experience To Feature Most Popular Current Artists, Interactive Website, Ability to Create Artist Specific Online Radio Stations, Mobile Applications And More
On Friday, Feb. 20 at 5:00PM, PT, Los Angeles listeners, and hundreds of thousands
more across the country, will be introduced to CBS RADIO’s newest radio
station, 97.1 AMP RADIO. Playing “All
the Hits,” AMP RADIO will combine the power of its on-air position with myriad
online and digital applications creating a full 360 degree audio and visual
experience for young adults.
Available
on-air at 97.1 FM in Los Angeles and online at www.ampradio.com, AMP RADIO will debut with
the broadcast of 10,000 songs in a row with limited commercial interruption from
artists such as Justin Timberlake, Beyonce, Rihanna, T.I., Kanye West, Usher,
Britney, Pink, Kelly Clarkson, and Katy Perry, among others.
Complementing
the station will be an array of events and concerts, an extensive online
destination with blogs, music videos, widgets, photo galleries, celebrity
gossip reports, in-depth artist pages, an embeddable and multi-functional streaming
player, and a platform to create artist centric radio stations. Fans of the station can also stay connected through
instant messaging, Twitter, Facebook, MySpace, and other social networking
sites, as well as wirelessly via texting, and applications for the iPhone, and
select Blackberry devices.
AMP RADIO originally debuted in February 2008 as an online
entity and HD 2 station on CBS RADIO’s KCBS-FM in Los Angeles.
“Creating a successful radio station
not only means focusing on what you hear over the air – it’s that, yet it’s so
much more and as evidenced by what we’re announcing today the possibilities are
endless,” said Kevin Weatherly, Senior Vice President, Programming, CBS RADIO
and architect of the AMP RADIO format.
The award-winning program director of KROQ-FM and KCBS-FM (Jack FM) will
handle all on-air and creative aspects of the station.
“Incubating AMP RADIO online and on HD 2 allowed us to
experiment with different ideas, build brand loyalty, and analyze listener
feedback. We saw immediately the impact
of the evolution of the station and watched the online audience steadily increase
each month. In addition to that, PPM has
shown us there are a significant number of younger listeners who are seeking
out this type of programming and incorporating radio into their daily lives more
than we ever thought.”
Added Dan Weiner, Senior Vice President and Market Manager,
CBS RADIO Los Angeles,
“Launching this format, and the way in which we execute it across several
different platforms, expands dramatically what we can offer advertisers. And just as important, we’re providing an
alternative listening option for a dynamic sector of the Los Angeles population. Collectively, our portfolio of stations will
now boast a significant share of the male and female audience of listeners ranging
in age from 12+.”
|
|
MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
 Subscribe via RSS to CBS Radio's Press Release News Feed.
|
