Download this release:
 CBS-PR-061206102134.doc
June 24, 2004
INFINITY BROADCASTING ELECTS NOT TO RENEW AGREEMENT
WITH ARBITRON
Leading Radio Operator Signs Multi-Year Agreement With The Media Audit
Infinity
Broadcasting has elected not to renew its agreement with Arbitron, it was
announced today by Joel Hollander, President and Chief Operating Officer,
Infinity.
At the same time Mr. Hollander
announced the Company has reached a multi-year agreement with The Media Audit
effective July 1.
The market research
firm will provide multi-media ratings, demographics and product usage
information to Infinity's 185 radio stations.
"After
lengthy negotiations with Arbitron, it has become clear that we will be unable
to reach a mutually satisfactory financial arrangement," said Hollander.
"We will ready our company to grow our
business using other means.
The analysis
provided by The Media Audit qualitative product is just one of the
methodologies we will utilize to provide our stations with the highest quality
research needed to compete in their markets."
Infinity
Broadcasting is one of the largest major-market radio operators in the United
States, with stations covering the news, modern rock, oldies, country, FM talk,
classic rock and urban formats.
Infinity
owns 185 radio stations, the majority of which are in the nation's top 50
markets and reach more than 76 million listeners a week and is also home to 27
of the country's leading sports franchises amongst the NFL, MLB, the NBA and
NHL.
The
Media Audit is a product of International Demographics, a 33-year old Houston
based media and marketing research company.
It is engaged exclusively in helping clients build their business with
syndicated multi-media and marketing surveys conducted in 85 cities across
America.
*
*
*
Contact:
Karen L. Mateo
Infinity Broadcasting
212-846-7638
|
|
MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
 Subscribe via RSS to CBS Radio's Press Release News Feed.
|
