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 CBS-PR-061206102918.doc
September 08, 2004
INFINITY BROADCASTING ORIGINAL PROGRAMMING TO LAUNCH COMPREHENSIVE MUSIC INITIATIVE FEATURING DESTINATION PROGRAMS AND EXCLUSIVE ACCESS TO TODAY'S HOTTEST ARTISTS
"Street Date" Campaign To Include Live Appearances, On-Air Promotion, Long-Form Documentaries And Exclusive Listener Contests
Infinity
Broadcasting Original Programming today announced that it will launch "STREET
DATE," a unique multi-platform initiative tied to new album releases from the
biggest names in music.
The campaign
consists of a variety of live original programming, on-air promotion, long-form
documentaries and customizable listener contests creating destination
programming for all Infinity music formats.
Series premiere dates and artists will be announced at a later date.
The
newly entitled "STREET DATE" campaign begins on the day an album is
released with live interviews with the featured artist broadcast in
morning drive on Infinity stations from coast-to-coast.
The one-on-one conversations with the
individual radio personalities will capture the specific interests and
lifestyles of the local audiences.
THE
NAKED TRUTH, an hour-long retrospective featuring candid conversation
and
classic and new tracks by the artist, will be broadcast within the week
following the album debut.
Listeners will
also be afforded exclusive access to featured artists through one-of-a-kind
promotions tailored expressly for Infinity contest winners.
Extensive on-air promotion will surround all
elements of the campaign.
"With
'STREET DATE' we are creating compelling original programming designed to bring
our listeners closer to their favorite artists the moment their new album is
released," said John Sykes, Chairman and Chief Executive Officer, Infinity
Broadcasting.
Sykes added, "This
initiative will afford advertisers unique, national sponsorship and branding
opportunities above and beyond the traditional 60 second commercial spot."
"By using
Infinity's powerful brands and collective reach we are able to develop
programming that will benefit the listener in new and unprecedented ways," said
Joel Hollander, President and Chief Operating Officer, Infinity Broadcasting.
Steve
Rivers is President, Programming, Infinity
Broadcasting.
Rob Barnett, Senior Vice
President of Infinity Original Programming, will serve
as Executive Producer of "STREET DATE."
The 25-year music industry veteran has served as both
a radio program director in major markets, as well as a programming,
music and production executive at MTV and VH1.
Infinity
Broadcasting is one of the largest major-market radio operators in the United States,
with stations covering the news, modern rock, oldies, country, FM talk, classic
rock and urban formats.
Infinity owns
185 radio stations, the majority of which are in the nation's top 50 markets
and reach more than 70 million listeners a week and is also home to 29 of the
country's leading sports franchises amongst the NFL, MLB, the NBA and
NHL.
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Infinity Press Contact:
Karen L. Mateo
212/846-7638
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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