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 CBS-PR-061206103551.doc
November 15, 2004
CBS AND INFINITY BROADCASTING ISSUE ANNUAL
SOCIAL RESPONSIBILITY REPORTS
Network and Radio Broadcaster Highlight Efforts Made in Community Outreach, Programming, Diversity Initiatives and Commitment to Local Artists
For
the second year in a row, CBS has cataloged efforts by its television network,
programming arms and local television stations in a 94-page Social
Responsibility Report, which is being released today. The second edition spans
the previous calendar year, encompassing activities of all divisions of CBS,
including CBS Entertainment, CBS News, CBS Sports, the Viacom Television
Stations Group and UPN. Additionally, for the first time, Infinity
Broadcasting, owner of 184 market-leading stations, has issued a Social Responsibility
Report highlighting its efforts in community outreach, programming and
commitment to local artists.
Both reports are
being released in hardcopy and electronic form, and are also available for
download at www.cbspressexpress.com.
"We've
always believed that being a corporate citizen and giving back to the
communities we serve is not just good for business, but part of what it means
to be a broadcaster," said Leslie Moonves, Co-President and Co-Chief Operating
Officer, Viacom and Chairman, CBS. "These reports highlight the efforts both
CBS and Infinity have made in important areas like outreach, programming,
dedication and support of local talent, and diversity, and they serve as a
guide for us as we continue to make these missions a priority at the highest
levels of this company."
Included
in the reports are activities in such areas as:
n
Diversity Initiatives, including the
recently-formed CBS Diversity Institute, its talent showcases and industry-partners,
as well as the programs offered through CBS News and the Viacom Television
Stations;
n
Local public-interest programming like food and
clothing drives, disaster preparedness, tax help and health seminars;
n
On-air programs and events sponsored by Infinity
Broadcasting stations highlighting music and performances by local musicians in
their markets;
n
Accessible Media programs like closed-captioning
and Second Audio Programming, which CBS continues to be a leader in providing;
n
National and local broadcast of public service
announcements for causes like responsible drinking, child abuse prevention, HIV
awareness, racial tolerance, alcohol and substance abuse, parenting, violence
prevention and hunger/ disaster relief;
n
"Infinity Radio Connect," a series of national
interviews and call-in specials with government leaders like Sen. Hillary
Rodham Clinton and Defense Secretary Donald Rumsfeld, which were made available
to many Infinity stations throughout the year;
n
Local broadcasts of community parades, festivals
and fund-raisers, as well as the sponsorship of hundreds of local community
events like food and clothing drives and telethons;
n
CBS News' coverage of the war in Iraq, including
its "embedded" soldiers. Also highlighted are many of the hundreds of stories
produced by CBS News that have affected - and in many cases benefited - the
lives of viewers.
"We're very
proud to issue these two comprehensive reports - they are representative of the
contributions our company has made throughout the country, on both a local and
national level," said Gil Schwartz, Executive Vice President, CBS
Communications Group. "This is a yearly effort we make to highlight our
achievements in these important areas."
CBS Television is
comprised of the CBS Television Network -- with more than 200 owned and
affiliated stations reaching virtually every television home in the United States;
the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and
CBS Enterprises, a global leader in distribution.
Infinity Broadcasting
is one of the largest major-market radio operators in the United States,
with stations covering the news, modern rock, oldies, country, FM talk, classic
rock and urban formats.
A division of
Viacom Inc. (NYSE: VIA and VIAB), Infinity operates 184 radio stations, the
majority of which are in the nation's top 50 markets and reach more than 70
million listeners a week and is also home to 29 of the country's leading sports
franchises amongst the NFL, MLB, NBA and NHL.
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Press Contacts:
Dana McClintock
212/975-1077
dlmcclintock@cbs.com
Karen Mateo
212/846-7638
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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