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 CBS-PR-061206103743.doc
November 30, 2004
INFINITY BROADCASTING STATIONS TO FEATURE SPECIAL "WORLD AIDS DAY" PUBLIC AFFAIRS PROGRAM ON SATURDAY, DEC. 4 OR SUNDAY, DEC. 5
MTV's John Norris Hosts Half-Hour Program Focusing On Issues Surrounding The HIV/AIDS Epidemic, Including Its Affect On Women and Girls
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Broadcasting radio stations across the country will
air a HIV/AIDS-related special in conjunction with World AIDS Day.
Hosted by MTV's John Norris, the half-hour
program will be broadcast as part of select stations regularly-scheduled public
affairs programming on Saturday, Dec. 4 or Sunday, Dec. 5 (check local listings).
Every year on December 1 the world highlights
the progress made in the battle against the HIV/AIDS epidemic.
This marks the 17th year of the
international event.
The
objective of the program is to bring issues surrounding HIV/AIDS to light and
to discuss how the disease affects women differently than men.
It will also address those women most at
risk, those living with HIV and those who care for people with HIV/AIDS.
The special is part of a $380 million media
commitment Viacom has made toward HIV/AIDS public education
since 2003 as part of its ongoing collaboration with the Kaiser Family
Foundation. The KNOW HIV/AIDS partnership also includes PSAs and free
print and online informational resources.
Dawn
Averitt Bridge,
founder of The Well Project and Vice President of Public Policy at the American
Foundation for AIDS Research, Dr. Judith Auerbach, will be the featured guests
of the program.
Bridge was diagnosed
with the disease in 1988 at the age of 19.
Today she lives in Asheville,
N.C. with her husband and two
young daughters.
Dr. Auerbach is
responsible for developing, leading and managing the activities of the
organization's Public Policy Office in Washington,
D.C.
She recently received the 2004 Feminist Award
from Sociologists for Women and Society for her acclaimed work on women and
HIV.
About KNOW HIV/AIDS
KNOW HIV/AIDS combines the power
of Viacom's media brands and unmatched audience relationships with the public
health expertise of the Kaiser Family Foundation to foster awareness of the
disease and its prevention. Every Viacom division is involved in the
campaign, and 80 rights-free messages have aired to date, totaling more than
$300 million in media value. Additionally, Viacom has produced 35 television
shows on the topic seen by millions worldwide. The campaign targets areas
of the world where Viacom has a concentration of assets, especially the United States and Europe,
and it partners with other companies to focus on regions most affected by the
disease. Outside of the United
States, KNOW HIV/AIDS is branded Staying
Alive, building on MTV International's award-winning campaign of the same name,
and encompasses the full range of Viacom's international properties.
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Infinity
Contact: Karen L. Mateo
212/846-7638
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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