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January 12, 2005
INFINITY BROADCASTING LAUNCHES SPANISH-LANGUAGE STATION IN WASHINGTON, D.C.
"El Zol" 99.1 FM To Feature A Mix Of Salsa, Merengue and Bachata
Infinity Broadcasting announced today the launch of a new
Spanish-language radio station in Washington, D.C. "El Zol" 99.1
WHFS-FM will play a current hit blend of Caribbean and Central American
dance music and is targeted to adults 25-54. The station launched today
at 12:00 Noon.
Spanish Broadcasting System, Inc. served as
a consultant to and advised Infinity on the reformatting of the
station. Infinity previously announced a joint strategic alliance with
SBS in October 2004 which included an equity interest in the largest
Hispanic-controlled radio broadcasting company in the United States.
"We
have made clear our desire to expand into this burgeoning market and
believe this move marks an important step in our commitment to Spanish
radio," said Joel Hollander, President and Chief Operating Officer,
Infinity Broadcasting. "There exists a tremendous opportunity for
Infinity to launch a Spanish-language format in Washington, D.C. where
almost 10% of the population is not being directly served. El Zol will
be the most powerful Spanish radio station in the area and will provide
listeners with the music, entertainment and information relevant to the
many segments of the Latino culture."
The Hispanic
population in Washington, D.C. has grown more than 25% in the last four
years to an excess of 400,000, and is expected to continue to be the
fastest growing segment of the metro area in the coming years.
During
the station's initial launch phase, El Zol will play hits from such
artists as Juan Luis Guerra, Marc Anthony, Hermanos Rosario, Monchy Y
Alexandra, and Victor Manuelle, among others. On-air personalities will
be announced at a later date.
Infinity is one of the
largest major-market radio operators in the United States, with
stations covering the news, modern rock, oldies, country, FM talk,
classic rock and urban formats, among others. A division of Viacom Inc.
(NYSE: VIA and VIAB), Infinity operates 183 radio stations, the
majority of which are in the nation's top 50 markets and reach more
than 70 million listeners a week. Additionally, Infinity is home to 29
of the country's leading sports franchises amongst MLB, the NFL, the
NBA and the NHL.
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Infinity Press Contact: Karen L. Mateo
212/846-7638
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Press Representative
(212) 649 9606
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