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 CBS-PR-070309123135.doc
March 09, 2007
CBS RADIO AND CSTV TEAM UP TO DELIVER FANS COMPLETE COVERAGE OF MEN'S NCAA BASKETBALL ACTION
Co-Branded "Championship Central" Website Features Live Video, Expert Analysis, Breaking News, Scores And Podcasts
CBS RADIO, one of the largest major-market operators in the United States, has partnered with CSTV Networks, Inc., the experts in college sports, to promote and deliver fans access to the most comprehensive online coverage of 30 Men’s Conference Basketball Tournaments and the NCAA® Division I Men’s Basketball Championship. “Championship Central” will be the place to go for video of press conferences, clips from CSTV shows and original productions, in-depth analysis, on-site coverage, headlines, blogs, scores, brackets, and podcasts.
More than 60 radio stations across a variety of formats will feature an abridged version of “Championship Central” on their homepage, including scores and news headlines, with a direct link to the co-branded site where fans can discover the complete experience.
“When NCAA March Madness® gets into full swing, the passion and rivalries that make college sports fans so unique comes into full display,” said Brian Bedol, President and CEO, CSTV Networks, Inc. “We are always looking for ways to enhance the fan experience and cater to them in this on-demand world. We are excited that this partnership with CBS Radio allows us to continue to expand on CBS Sports’ relationship with college sports fans.”
“Every March, excitement fills the air as competition for the national basketball title gets underway,” said Joel Hollander, Chairman and CEO, CBS RADIO. “Millions of committed fans flood the websites of their favorite media destinations for the latest information. This year we are thrilled to enhance our radio station’s online presence by partnering with the best in the business when it comes to college sports.”
To follow all the action, log on to “Championship Central” at www.cstv.com/championshipcentral.
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