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 CBS-PR-061206124739.doc
April 20, 2005
INFINITY BROADCASTING TO PROVIDE RAB TRAINING
FOR UP TO 600 SALESPEOPLE
Nationwide Program Kicks Off Next Week In Pittsburgh
Infinity
Broadcasting has announced it will provide sales training from the Radio
Advertising Bureau (RAB) for up to 600 of its salespeople.
The RAB will deliver its three-day Academy
Extension Program in Infinity markets across the country, beginning with a
session for 50 salespeople in Pittsburgh
next week.
The plan allows
for either the RAB Foundation Course, for salespeople with less than 18 months
experience, or the Advanced Course, for more seasoned professionals, to be
presented based on the specific needs within each market.
"Sales
techniques and selling methods are continually being developed as market needs
evolve,"
said
Joel Hollander, Chairman and Chief Executive Officer, Infinity.
"Our job is to equip our sales force with the
most up-to-date tools which can be utilized to help our clients achieve success.
The
RAB's reputation for real-world sales training is well-known in the industry
and we're pleased to work with them on this very important initiative."
"Infinity's
decision to provide this kind of intense training to its sales force is a
commitment to their advertisers," noted Gary Fries, President and Chief
Executive Officer, RAB.
"RAB training is
focused on the importance of providing solutions by understanding the client's
needs and devising a plan that uses radio to engage listeners.
There is no question that Infinity
Broadcasting has made an investment in its future."
The RAB Radio
Training Academy
is based in Dallas, Texas, and offers a variety of sales and
management courses at beginner and advanced levels. In addition, the
Academy also provides Off-Campus Extension Programs.
Infinity
is one of the largest major-market radio operators in the United States,
with stations covering the news, modern rock, oldies, country, FM talk, classic
rock and urban formats, among others.
A
division of Viacom Inc. (NYSE: VIA and VIA.B), Infinity operates 183 radio
stations, the majority of which are in the nation's top 50 markets.
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the
Radio industry with nearly 7,000 members including close to 6,000 stations in
the U.S.,
and over 1,000 associate members in networks, representative firms, sales, and
international organizations.
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Infinity
Contact:
Karen L. Mateo
212/846-763
RAB
Contact:
Renee Cassis
212/681-7205
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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