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 CBS-PR-061206125132.doc
June 02, 2005
INFINITY BROADCASTING LAUNCHES NEXT PHASE OF ITS "HOW FAR WILL YOU GO?" BRANDING CAMPAIGN WITH DEBUT OF ON-AIR MESSAGES TO PROMOTE THE POWER OF INFINITY RADIO
Business-To-Business Campaign Targeted To CMOs, Brand Managers, Media Planners, Buyers And Decisionmakers
Infinity
Broadcasting, one of the largest major-market radio operators in the United
States, with stations covering the news, modern rock, oldies, country, FM talk,
classic rock and urban formats, among others, announced today the next
component in its "How Far Will You Go?" branding campaign aimed at promoting
the value of Infinity's 180 local stations to advertisers.
Throughout
the next several months, Infinity radio stations will broadcast a series of
locally customized :60 commercials promoting their
value and how they are doing more to help advertisers reach their audience then
ever before.
This
marks the first time Infinity will utilize its airwaves to promote the
unrivaled reach and efficiency of its stations.
Initially launched
in January with a three page ad buy in many national
trade magazines, the "How Far Will You Go?" campaign, created by The Via Group,
has also included outdoor advertisements on bus shelters and billboards, and
feature advertisements in the New York Times and Advertising Age.
The campaign has also been incorporated
into the sales and marketing efforts of local Infinity stations across the
country.
"Just
four months ago Infinity made a bold move to position radio's strengths and
amplify the message that we are one of the most effective components in a
client's marketing mix," said Joel Hollander, Chairman and Chief Executive
Officer, Infinity Broadcasting.
"Through
a highly targeted campaign we have been able to raise the visibility of
Infinity in the ad buying community - something that has never before been done
by this Company.
We are pleased with the
feedback we've received and you can be assured that we will continue to be
aggressive in advertising what we can deliver on behalf of our clients in the
future."
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Infinity Press Contact:
Karen L. Mateo
212/846-7638
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Press Representative
(212) 649 9606
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