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October 30, 2005
INFINITY BROADCASTING AND ADVERTISING AGE TEAM UP FOR SINGLE SPONSORSHIP ISSUE
FROM: The Ad Age Group
Contact:
David Stearns
The Marino Organization
(212) 889.0808
(718) 501.8666
INFINITY BROADCASTING AND ADVERTISING
AGE TEAM UP FOR SINGLE SPONSORSHIP ISSUE
-- Infinity highlights Howard Stern
replacement strategy as sole advertiser in the October 31st issue
of the "bible" of the advertising industry
--
NEW YORK, NY - October 30, 2005 -
The Ad Age Group announced today that Infinity
Broadcasting, one of the largest major-market radio operators in
the United States, will be the sole sponsor of Advertising
Age's October 31st issue.
The single-sponsored issue is a first for Advertising
Age, and the first such arrangement to be undertaken by a
major industry trade publication.
The Infinity Broadcasting purchase includes Advertising
Age magazine, as well as other properties in the Ad
Age Group: Ad Age Online, Creativity, Point and
Adcritic.com. The initiative will provide the radio giant
with 360-degree access to marketing and agency professionals from
brand directors and creative directors to media planners and
buyers.
Advertising Age is the pre-eminent marketing,
advertising and media publication in the country, delivering
vital news and information to nearly 240,000 media professionals
each week.
Infinity's exclusive splash in Ad Age is part of
the overall strategy to market their many programming solutions
to replace Howard Stern, whose show is currently broadcast on 27
Infinity stations around the country. Infinity announced earlier
this week that David Lee Roth and Adam Carolla are among several
different personalities named as morning drive hosts beginning in
January 2006. Infinity worked with The VIA Group to develop the
campaign creative.
"We salute Infinity Broadcasting for such an exciting,
creative and bold program and for choosing The Ad Age
Group to deliver their critical news across five major
properties," said Jill Manee, vice president and publisher,
The Ad Age Group. "Infinity is the first company to
ever buy out an entire issue of Advertising Age to
exclusively and fully reach the key marketing and advertising
marketplace, supporting this with other programs online and in
print. The total package will generate in excess of 7.5 million
impressions among industry professionals. Infinity will have
succeeded in placing itself at the center of industry
dialogue."
"In an increasingly crowded media environment, Infinity
makes every effort to present creative advertising solutions that
stand out above the competition on behalf of our own
clients," said David Goodman, President of Marketing,
Infinity. "It only makes sense for us to follow our own
advice, and by partnering with Advertising Age as its sole
sponsor we're able to communicate a complex message in a
very powerful way."
____________________________
Celebrating its 75th anniversary, Advertising
Age is the pre-eminent publication in the fields of
marketing, advertising and the media, delivering vital news and
information to nearly 240,000 professionals each week. The Ad
Age Group encompasses print and on-line products, including
Advertising Age, Advertising Age Online, Creativity,
Adcritic.com, Point, American Demographics and Madison+ Vine.
Advertising Age has correspondents in many countries and
maintains bureaus in New York, Boston, Chicago, Los Angeles,
Detroit, San Francisco, Washington, D.C., Hong Kong and
London.
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MEDIA CONTACTS
Karen L. Mateo
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(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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