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 CBS-PR-061206142505.doc
December 01, 2005
WORLD AIDS DAY PROGRAM FEATURING INTERVIEW WITH UNITED NATIONS SECRETARY-GENERAL KOFI ANNAN TO BE BROADCAST ON INFINITY RADIO STATIONS ON SATURDAY, DEC. 3 OR SUNDAY, DEC. 4
Second Annual Special To Focus On The Global Impact Of HIV/AIDS
In observance of World AIDS Day, Infinity Broadcasting
stations across the United States will present a special program
on Saturday, Dec. 3 or Sunday, Dec. 4 (check local
listings) featuring an interview with United Nations
Secretary-General Kofi Annan in which he discusses the global
impact of HIV/AIDS and the fight to eradicate the disease. MTV
News senior correspondent John Norris, in conjunction with
Viacom's KNOW HIV/AIDS initiative,
will host the 30-minute public affairs show focusing on the
current state of the world's AIDS crisis and progress that has
been made.
The special can also be heard at www.infinitybroadcasting.com,
and MTV News will broadcast a special segment excerpted from the
interview, which will also be available on demand on MTV
Overdrive, MTV's new broadband network. MTV Radio will offer the
interview to all MTV Radio Network affiliates nationwide, and a
transcript will also be posted at www.think.mtv.com.
World AIDS Day, an international day of action, started in
1998 and takes place every year on December 1. The event marks
the progress made in the battle against the HIV and AIDS epidemic
and takes stock of and brings to life the many challenges
associated with the disease.
"We need to be able to win on prevention, on care and
treatment, and we need to give the younger people the tools and
information they need to protect themselves, and also to empower
women to protect themselves," says Secretary Annan in the
special. "We need to be able to speak openly about the disease
and remove the discrimination and the stigma that is attached to
[AIDS]."
About KNOW HIV/AIDS
KNOW HIV/AIDS combines the power of Viacom's media
brands and unmatched audience relationships with the public
health expertise of the Kaiser Family Foundation to foster
awareness of the disease and its prevention. Every Viacom
division is involved in the campaign, and 123 messages have aired
to date, totaling $600 million in media value. Many of the PSAs
are offered rights-free and cost-free to other television or
radio networks. Additionally, Viacom properties, including CBS,
UPN, MTV, BET, VH1 and Showtime, have produced more than 46
television shows with HIV/AIDS themes seen by millions
worldwide. The campaign targets areas of the world where Viacom
has a concentration of assets, especially the United States and
Europe, and it partners with other companies to focus on regions
most affected by the disease.
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Press Representative
(212) 649 9606
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