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 CBS-PR-061206143439.doc
December 14, 2005
CBS CORPORATION RE-BRANDS INFINITY BROADCASTING "CBS RADIO"
In anticipation of Viacom Inc.'s separation of its
businesses, the CBS Corporation unveiled plans today to re-brand
its radio division CBS Radio. Formerly known as Infinity
Broadcasting, the division includes 179 market-leading radio
stations, the majority of which are in the nation's Top 50
markets. The announcement was made jointly today by Leslie
Moonves, Chief Executive Officer and President of the new CBS
Corporation, and Joel Hollander, Chairman and CEO of CBS
Radio.
"This is a proud moment for all of us who love the CBS
name, and who know the storied history of CBS Radio," said
Moonves. "It is one of the most revered brands in
broadcasting, with a history that predates the television era.
CBS Radio was there at the infancy of radio, playing a formative
role in shaping and building this dynamic industry, and
we're incredibly proud to bring it back."
"In reclaiming the CBS Radio name, our division will
embrace that strong legacy of quality and leadership while at the
same time look towards the future, leveraging our great brands,
talent and market-leading positions as we forge new ground in
distribution, content and technology," said Hollander.
"It's only natural that we'd want to use the
CBS Radio name to re-brand our radio stations, which will
continue to innovate and redefine our industry much as they have
throughout the last 75 years."
The re-branded CBS Radio will feature as part of its slogan
"Broadcast ... HD ... Streaming ...
On-Demand," which its stations are now actively pursuing
throughout the country. The original CBS Radio was founded in
1928, when William Paley purchased a company comprised of 16
independent radio stations which he turned into one of the first
radio networks. The CBS Radio of today includes many of those
same stations, which continue to lead their markets.
Additionally, the division is home to 29 of the country's leading
sports franchises amongst MLB, the NFL, the NBA, the WNBA, and
the NHL including the New York Yankees, New York Mets, Los
Angeles Dodgers, Dallas Cowboys, New England Patriots, New York
Giants, Chicago Bears and the Detroit Red Wings. CBS Radio will
continue to be run by Hollander, who will continue to report to
Moonves.
Upon the separation of Viacom Inc.'s businesses, the CBS
Corporation will be a mass media company with constituent parts
that reach back to the beginnings of the broadcast industry, as
well as newer businesses that operate on the leading edge of the
media industry. The Company, through its many and varied
operations, will combine broad reach with well-positioned local
businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers
in all 50 states and key international markets. It will have
operations in virtually every field of media and entertainment,
including broadcast television (CBS and UPN), cable television
(Showtime), local television (CBS Television Stations),
television production and syndication (Paramount Television and
King World), radio (CBS Radio), advertising on out-of-home media
(CBS Outdoor), publishing (Simon & Schuster), theme parks
(Paramount Parks), digital media (CBS Digital Media Group and
CSTV Networks) and consumer products (CBS Consumer Products).
* * *
Press Contacts:
Dana McClintock (CBS Corp) 212-975-1077
Karen Mateo (CBS Radio) 212-846-7638
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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