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 CBS-PR-061206150328.doc
March 28, 2006
Rascal Flatts Takes To CBS Radio Airwaves For The Next Installment Of "Street Date Delivered By AT&T Blue Room" On Tuesday, April 4
Academy of Country Music's "Entertainer of the Year" Nominee Featured In Multi-Platform Campaign That Includes Artist Interviews And Exclusive Listener Promotion
CBS RADIO will highlight the latest release from Rascal
Flatts, Me & My Gang, the fourth album from the
country trio, in the comprehensive promotional campaign STREET
DATE Delivered By AT&T blue room. Nearly 20 CBS RADIO
stations will participate in the program beginning on Tuesday,
April 4 including Chicago's WUSN-FM, the No.1 most
listened to country station, and KILT-FM (Houston), WYCD-FM
(Detroit) and KMPS-FM (Seattle), among others.
On the day the album is released nationwide (4/4), CBS RADIO
will broadcast morning show interviews with Rascal Flatts to
coincide with the debut of Me & My Gang.
Additionally, listeners from each participating station and
visitors to the blue room will have an opportunity to enter
"On the Road with Rascal Flatts," for a chance to
win tickets to a see a live performance and exclusive access to a
private meet and greet with the band following the concert. Band
interviews, live performances, and behind-the-scenes footage of
Rascal Flatts will be streamed in the AT&T blue room at
blueroom.att.com, beginning on the same day.
STREET DATE is a powerful platform promoting today's
hottest and rising artists through a combination of original
programming and exclusive content. Since its inception in
October 2004, CBS RADIO's STREET DATE has reached millions
of listeners and helped lift album sales in the markets where the
program has aired. Last year, the campaign kicked off with Rob
Thomas and his solo debut album, "Something To Be."
Fifteen artists, including The Rolling Stones, Madonna and
Coldplay, were subsequently featured throughout the year. More
than 10 of their albums reached No. 1 on the charts in their
respective formats.
The following stations will broadcast the STREET DATE campaign
with Rascal Flatts:
WYRK-FM... Buffalo
WSOC-FM... Charlotte
WUSN-FM... Chicago
WUBE-FM... Cincinnati
KWLI-FM... Denver
WYCD-FM... Detroit
KSKS-FM... Fresno
KILT-FM... Houston
KFKF-FM... Kansas City
KBEQ-FM... Kansas City
KMLE-FM... Phoenix
WDSY-FM... Pittsburgh
KUPL-FM... Portland
KFRG-FM... Riverside, CA
KVFG-FM... Riverside, CA
KXFG-FM... Riverside, CA
KNCI-FM... Sacramento
KMPS-FM... Seattle
WQYK-FM... Tampa
WIRK-FM... West Palm Beach
CBS RADIO is one of the largest major-market radio operators
in the United States, with stations covering news, alternative
rock, country, FM talk, classic rock, oldies, JACK and urban
formats, among others. A division of CBS Corporation, CBS RADIO
operates 179 radio stations, the majority of which are in the
nation's top 50 markets. For more information on CBS RADIO,
please visit www.cbsradio.com.
* * * * * *
CBS RADIO Contact:
Shavonne Harding
212/846-3906
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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