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 CBS-PR-061206150421.doc
April 07, 2006
CBS Radio's WFAN-AM To Launch Live Online Streaming Beginning Tuesday, April 11
CBS RADIO Reaches Two Million Registered Users For Its More Than 75 Internet Radio Stations.
CBS Radio's WFAN-AM in New York, the
nation's most listened to Sports radio station, will begin
live streaming of its programming on-line on Tuesday, April
11. Top-rated shows from the station's well-known
personalities, including Imus, Mike and the Mad
Dog, Joe Benigno and Steve Somers, among
others, will be made available to listeners across the country at
www.wfan.com. WFAN favorites
Mike and the Mad Dog will host a special "for
streaming only" inaugural broadcast beginning at 3:00PM, ET
on April 11, which will only be accessible to online
listeners.
"It was almost 20 years ago that WFAN made
history when it pioneered the all-sports format," said Mark
Chernoff, Operations Manager for the station. "Since then,
we've proudly built a reputation as a leader in the radio
industry and are among the best in the sports business. Evolving
WFAN as a place to be enjoyed whether at home, in the car, at the
office or wherever your travels may take you is of paramount
importance to our continued success. This announcement takes the
station to a whole new level of interactivity with our
listeners."
In March 2005, CBS RADIO began an initiative to
launch on-line broadcasts of several of its news, talk, sports
and music radio stations, and now offers a live stream of more
than 75 broadcast stations and customized on-line channels,
including WCBS-AM in New York, KROQ-FM in Los Angeles, WUSN-FM in
Chicago, WPGC-FM in Washington, D.C., KROCK2, 94WYSP, and
WJMK-FM. In the year that followed, more than 2 million users
registered to listen live to CBS RADIO's on-line properties
creating a host of new revenue opportunities for the company and
increased time spent listening to our portfolio of stations.
"Time and again studies have touted the enormous potential for growth in the on-line space," said
David Goodman, President of Marketing, CBS RADIO. "We
couldn't agree more with that assumption having witnessed
first hand our success in broadening the distribution of our
content to the Internet. The constant pursuit of new media
opportunities and the extension of our brands presents CBS RADIO
with a number of opportunities to court new listeners, and
national and local advertisers."
With this move, WFAN becomes CBS RADIO's sixth sports
radio station to launch on-line. WSCR-AM in Chicago, WIP-AM in
Philadelphia, KILT-AM in Houston, WXYT-AM in Detroit and WFNZ-AM
in Charlotte began audio streaming in June of last year.
About CBS RADIO
CBS RADIO is one of the largest major-market operators in the
United States with stations covering news, alternative rock,
country, FM talk, classic rock, oldies, JACK and urban formats,
among others. A division of CBS Corporation, CBS RADIO operates
179 radio stations, the majority of which are in the nation's top
50 markets. CBS RADIO also has made aggressive moves to converge
new and traditional media through creative programming and
advanced delivery methods, including online streaming, HD Radio
and podcasting. In May 2005, CBS RADIO launched the
world's first podcast programmed radio station, KYOURADIO.
For more information about CBS RADIO, please visit
www.cbsradio.com.
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CBS RADIO Contacts:
Karen L. Mateo 212/ 846-7638
Shavonne Harding 212/ 846-3906
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Press Representative
(212) 649 9606
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