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 CBS-PR-061206151128.doc
May 05, 2006
CBS Radio's "Street Date Delivered By AT&T Blue Room" Features Red Hot Chili Peppers' Stadium Arcadium On Tuesday, May 9
Legendary Rock Band To Participate In Multi-Platform Campaign To Be Broadcast On KROQ-FM, WFNY-FM And WXRT-FM, Among Other CBS RADIO Stations.
On Tuesday, May 9, CBS RADIO will highlight the eagerly
anticipated ninth studio album from Red Hot Chili Peppers,
Stadium Arcadium, in the comprehensive promotional
campaign STREET DATE Delivered By AT&T blue room.
More than 15 CBS RADIO stations will participate in the program
including "The World Famous KROQ" in Los Angeles,
WFNY-FM (New York), WXRT-FM (Chicago) and KITS-FM (San
Francisco). See complete station listing below.
On the day the album is released nationwide (5/9), CBS RADIO
will broadcast morning show interviews with Red Hot Chili Peppers
to coincide with the release of Stadium Arcadium.
Additionally, listeners from each participating station and
visitors to the blueroom will have an opportunity to win tickets
to watch a live performance of the band at the Lollapalooza music
festival in Chicago on August 4-6, and exclusive access to a
private meet and greet with the band. Band interviews and live
performances of Red Hot Chilli Peppers will be streamed in the
AT&T blue room at blueroom.att.com, beginning on the same
day.
STREET DATE is a powerful platform promoting today's
hottest and rising artists through a combination of original
programming and exclusive content. Since its inception in
October 2004, CBS RADIO's STREET DATE has reached millions
of listeners and helped lift album sales in the markets where the
program has aired. New releases from Train, Rascal Flatts, and
The Goo Goo Dolls have been featured in the campaign thus far.
In 2005, fifteen artists including The Rolling Stones, Madonna
and Coldplay were subsequently featured throughout the year.
More than 10 of their albums reached No. 1 on the charts in their
respective formats.
The following stations will broadcast the STREET DATE campaign
with Red Hot Chilli Peppers:
WZGC-FM...Atlanta
WXRT-FM...Chicago
WAQZ-FM...Cincinnati
WXRK-FM...Cleveland
WAZU-FM...Columbus
KROQ-FM...Los Angeles
KXTE-FM...Las Vegas
WMFS-FM...Memphis
WFNY-FM...New York
WOCL-FM...Orlando
KINK-FM...Portland
WZNE-FM...Rochester
KZZO-FM...Sacramento
KBZT-FM...San Diego
KITS-FM...San Francisco
WPBZ-FM...West Palm Beach
CBS RADIO is one of the largest major-market radio operators
in the United States, with stations covering news, alternative
rock, country, FM talk, classic rock, oldies, JACK and urban
formats, among others. A division of CBS Corporation, CBS RADIO
operates 179 radio stations, the majority of which are in the
nation's top 50 markets. For more information on CBS RADIO,
please visit www.cbsradio.com.
* * * * * *
CBS RADIO Contact:
Shavonne Harding
212/846-3906
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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