Editorial Contacts:

Karen Mateo CBS RADIO (212) 846-7638

Jack Philbin Vibes Media (312) 550-1000

Mike O'Connell PAN Communications (978) 474-1900

National Deal Includes Leading Stations In New York, Los Angeles

And 16 Other U.S. Markets

June 7, 2006 - CBS RADIO, one of the largest major-market operators in the United States, and Vibes Media, a leading provider of interactive text message and mobile content marketing programs, today announced a nationwide partnership for Vibes' iRadio^TM Instant Response Text Messaging Platform. Effective immediately, the agreement provides 25 CBS RADIO stations in New York, Los Angeles and 16 additional U.S. markets the ability to personally engage their listeners in real time and create a wide variety of locally customized radio promotions.

 

Listeners can participate in promotions and contests from anywhere via the text messaging function on their cell phone without getting shut out by busy signals. Using iRadio, stations can customize these promotions and contests through Vibes' OptimumAnalysis Tools, effectively tailoring them according to listener response in real time. Everyone who sends a message receives a response, regardless of service provider. Additionally, listeners can text requests, shout-outs and votes using the cell phone they already have in their hand.

 

Interactive text messaging programs also add a new dimension to radio sponsorships. Advertisers like the fact that each message to the listener can be tagged with a "powered by" message, making each communication brand-specific.

 

"We were looking for a vehicle to easily interact with our audiences on a one-to-one basis, even during large-scale contests, and Vibes' iRadio platform fits that bill perfectly," said Joel Hollander, Chairman and CEO, CBS RADIO. "By delivering this new content we are able to build loyalty through direct contact with our listeners and add tremendous value for our advertisers."

 

The Vibes iRadio service will be featured at market-leading stations in New York (WNEW-FM and WFNY-FM), Los Angeles (KROQ-FM), and Chicago (WSCR-AM, WBBM-FM, and WCKG-FM), as well as stations in San Francisco, Dallas, Philadelphia, Houston, Washington, D.C., Detroit, Atlanta, Boston, Seattle, Phoenix, San Diego, Tampa, Baltimore, Pittsburgh and Cleveland.

 

In addition, the partnership will offer premium messaging strategies, with CBS RADIO listeners being able to join mobile clubs that give them access to ringtone and wallpaper downloads.

 

"CBS RADIO is known in the business as a pioneer in the way it merges new and traditional media using creative programming and alternate delivery methods," said Jack Philbin, president and co-founder of Vibes Media. "Using iRadio, CBS RADIO can extend its franchise in new directions, creating ground-breaking promotions that connect with its audience and drive new channels of sponsorship revenue."

 

About Vibes Media

Vibes Media, of Chicago, has been creating mobile marketing programs since 1998. The company has developed proprietary interactive software and promotional programs that enable marketers to communicate with, motivate and retain their customers in ways they never could before. Vibes is uniquely positioned in the industry to provide marketing and promotional programs including end-to-end services, strategy development, communications, execution and post-program ROI analysis. Vibes can offer off-the-shelf programs or work with marketers to create a custom program designed for a particular business or marketing situation. The company has launched more than 7,000 text messaging programs and generated more than 100 million messages in the United States, partnering with wireless carriers, entertainment enterprises, musical acts, sports teams and leagues, and a wide variety of consumer brands. Please visit www.vibes.com for more information.

 

About CBS RADIO
CBS RADIO is one of the largest major-market operators in the United States with stations covering news, alternative rock, country, FM talk, classic rock, oldies, JACK and urban formats, among others. A division of CBS Corporation, CBS RADIO operates 179 radio stations, the majority of which are in the nation's top 50 markets. CBS RADIO also has made aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, including online streaming, HD Radio and podcasting. In May 2005, CBS RADIO launched the world's first podcast programmed radio station, KYOURADIO. For more information about CBS RADIO, please visit www.cbsradio.com