For more information, contact:
Tiffany Nels
Office: (512) 963-6357
Karen Mateo
Office: (212) 846-7638
SAN ANTONIO, Sept. 21, 2006 - No place to crash
for the night in Los Angeles? No time to get an inside track on a
pair of front-row tickets? No problem. Music fans have no more
excuses to miss one the hottest events of September. AT&T
Inc. (NYSE: T) announced today that the AT&T blue room will
give fans around the country unprecedented front-row access to
this year's KROQ Inland Invasion. The experience, which has
been a fixture of the CBS RADIO station's lineup since
2001, will be delivered to fans nationwide through a live webcast
featuring real-time performances and exclusive interviews with
featured band members.
The AT&T blue room (www.attblueroom.com/music) will
feature the KROQ Inland Invasion show, including performances
from Guns N' Roses, Muse, Papa Roach, Avenged Sevenfold,
Rise Against, Atreyu, Buck Cherry and 30 seconds to Mars through
a live webcast on Saturday, Sept. 23. Following the event, much
of the content will be archived on the blue room, enabling fans
to relive favorite festival performances.
Based in Los Angeles, the World Famous KROQ is the most
listened to and, arguably, the most influential rock station in
the country.
"Through the blue room, AT&T is delivering a unique
opportunity to fans from around the country and the world to take
part in a KROQ music experience," said Mikal Harn, vice
president of AT&T Consumer. "As we continue to secure
and showcase the best in exclusive content, we create
opportunities to reach new audiences and tell them about the
unique aspects of the AT&T product portfolio. It's a
win-win situation."
The AT&T blue room is AT&T's groundbreaking
online portal featuring exclusive musical content - such as
in-studio interviews, live performances and unedited commentary
by chart-topping artists - and is one of the
fastest-growing live webcast sites in the industry. The 2006 blue
room lineup has featured webcasts from some of the biggest names
in music festivals, such as the Coachella Valley Music and Arts
Festival, the Bonnaroo Music Festival, Lollapalooza 2006, and the
Austin City Limits Music Festival. AT&T blue room is also the
exclusive host of footage from the 2006 official Fashion Rocks
Elton John pre-party concert. Upcoming exclusive events on the
AT&T blue room include Little Stephen's Underground
Garage Rolling Rock and Roll Show Tour and Vegoose 2006 on Oct.
28 and 29.
AT&T blue room is part of a strategic initiative to link
the AT&T brand to premier communications and entertainment
experiences, as well as to fuel sales and demonstrate how key
products and services, such as AT&T Yahoo!
®
High Speed Internet and Cingular Wireless, can meet the
increasing consumer demands for value, choice and convenience. To
experience the AT&T blue room, visit
www.attblueroom.com/music. For
more information on this year's KROQ Inland Invasion, visit
www.kroq.com.
This AT&T release and other news announcements are
available as part of an RSS feed at
www.att.com/rss.
About AT&T
AT&T Inc. is one of the world's largest telecommunications
holding companies and is the largest in the United States.
Operating globally under the AT&T brand, AT&T companies
are recognized as the leading worldwide providers of IP-based
communications services to business and as leading U.S. providers
of high speed DSL Internet, local and long distance voice, and
directory publishing and advertising services. AT&T Inc.
holds a 60 percent ownership interest in Cingular Wireless, which
is the No. 1 U.S. wireless services provider with 57.3 million
wireless customers. Additional information about AT&T Inc.
and AT&T products and services is available at
www.att.com.
© 2006 AT&T Knowledge Ventures. All rights reserved.
Subsidiaries and affiliates of AT&T Inc. provide products and
services under the AT&T brand.