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February 17, 2009
KMVK-FM 107.5 Launches Dallas/Fort Worth's First Full-Market Spanish Language Hot Adult Contemporary Radio Station
MEGA 107.5-FM Airs 10,000 Songs In a Row Starting at 12 PM Today
Today at 1PM, KMVK-FM becomes Dallas/Fort Worth’s
first and only Spanish language Hot Adult Contemporary station with the launch of the new ‘MEGA 107.5-FM.’
To celebrate the launch, ’MEGA 107.5-FM’ will air 10,000
songs in a row from core artists such as Mana, Juanes, Shakira, Reik, Gloria
Trevi, Marc Anthony, Paulina Rubio, Enrique Iglesias, Alejandro Fernandez,
among others. The station is designed to reach DFW Spanish language
primary adults aged 25-54 and will be streamed around the world at www.mega1075.com and on mobile
devices, including the iPhone and Blackberry.
"We are thrilled to bring Hispanic listeners throughout
Dallas/Fort Worth a station they can call their own,” said Brian Purdy, Senior
Vice President and Market Manager, CBS RADIO Dallas/Fort Worth. “MEGA’s’ sound
will be unique to the market and something we fully expect the Hispanic
community will immediately embrace."
The Metroplex is one of the largest Hispanic markets in the United States,
making up 24% of the city’s total population.
KMVK-FM is
owned and operated by CBS RADIO, one of the largest major-market operators in
the United States
with stations covering news, sports, talk, rock, oldies, country, adult
contemporary and urban formats, among others. The Company also has
embraced interactive programming through the use of streaming, HD Radio,
podcasts and mobile messaging. The division maintains an exclusive agreement
with AOL Radio through which CBS RADIO powers AOL Radio and distributes its
stations to its network of listeners. Home to the nation’s most listened
to news (1010 WINS), sports (WFAN-AM), rock (KROQ-FM) and country (WUSN-FM)
stations, CBS RADIO is a division of CBS Corporation. For more information on
CBS RADIO, please visit www.cbsradio.com.
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MEDIA CONTACTS
Karen L. Mateo
Vice President, Communications
(212) 649 9639
Allison Mandara
Communications Coordinator
(212) 649 9606
Dana McClintock
Senior Vice President,
CBS Communications Group
(212) 975 1077
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