 CBS RADIO's STREET DATE delivered by AT&T blue room is an extensive on-air and online virtual stage promoting today's hottest and rising artists through a combination of original programming and exclusive content. Streaming video of exclusive interviews, live performances, candid commentary, behind-the-scenes footage and opportunities to win unprecedented access to the artists are all available for free at www.attblueroom.com. Since its inception in October 2004, STREET DATE has reached millions of listeners and helped lift album sales in the markets where the program has aired. The campaign kicked off with Rob Thomas and his "Something To Be" solo debut album. A total of 15 marquee artists, including The Rolling Stones, Madonna and Coldplay, were subsequently featured throughout the year. More than 10 of their albums reached No. 1 on the charts in their respective formats. Eric Clapton, Red Hot Chili Peppers, John Legend and Rascal Flatts are just a few of the top names showcased in 2006. STREET DATE presented the new releases of Dave Matthews Band, Bon Jovi, Joss Stone and Fall Out Boy to listeners across the country in 2007. |
