CBS RADIO today announced it has appointed Neil Salvage as its head of digital sales effective January 2012. He will report to Michael Weiss, President, Sales, CBS RADIO.
Salvage will oversee all sales efforts on a national and local level related to CBS RADIO’s digital assets, including the division’s websites, a variety of mobile assets, and online streaming initiatives.
“In Neil, we have succeeded in hiring an incredibly seasoned local advertising pro with experience at well-respected companies such as Citysearch, Yellowpages.com and BellSouth,” says Weiss. “With his background we’re confident we can acquire new clients whose focus is deeply rooted in digital marketing, and claim a greater share of incremental dollars in 2012 and beyond.”
With more than 15 years in the search industry, Salvage has a strong background with online brands serving the local consumer. Most recently he was Executive Vice President, Advertising for CityGrid Media. He joined the company in 2006 when it was Citysearch.com, and was instrumental in the company’s transformation from an individual website to one of the largest local ad networks. Additionally, he was responsible for developing multiple direct and reseller sales channels, merchant product and pricing, customer service, and sales operations.
While at Yellowpages.com Salvage was Vice President, Sales for the online business directory. Prior to that, he held a variety of sales positions at Bellsouth Advertising and Publishing Corporation and Bellsouth Intelligent Media Ventures originally joining the organization in August 1996 as an account representative. He went on to hold management titles and was Director of Internet Sales when he left in 2004.
Salvage frequently speaks at industry events for BIA/Kelsey, the Local Search Association, Search Engine Strategies, and Digiday.