Today’s Advertising Age, the leading publication for marketing and media, unveiled its second annual list of Media Vanguard Award winners and CBS Interactive Music Group’s Live on Letterman concert webcasts were recognized for offering a superior broadcast-to-digital series featuring some of the most celebrated artists in the music world. CBS Interactive Music Group’s Live on Letterman series was named alongside several other leading companies including HBO, Condé Nast, MTV, TV Guide, Sports Illustrated, ESPN, Spin and Entertainment Weekly for its best in class multiplatform music series. Hundreds of entries were cast, and Live on Letterman webcasts were deemed “Best Live Webcast Series.”
Advertising Age’s 2011 Media Vanguard Awards seek to recognize and honor innovative media companies who use technology to create “transformative, next-generation media” to expand their company’s reach and connect with their audiences in new and innovative ways.
Cited for offering “essentially free full-fledged concerts,” Live on Letterman began in late 2009, and since then, the series has catered to music lovers around the globe with webcasts from varying artists and genres including John Mayer, Mary J. Blige, MGMT, Katy Perry, Taylor Swift, Brad Paisley, Bon Jovi, Adele, Snoop Dogg, Foo Fighters, Coldplay and Peter Gabriel. Advertising Age noted that “this spring’s nearly two-hour AT&T sponsored Foo Fighters show featured the group in skinny suits and ties, rocking out in a black-and-white webcast that paid homage to the Beatles’ legendary performances on ‘The Ed Sullivan Show.’”
Live on Letterman is a live multiplatform webcast concert showcasing a big name artist or group who has taped a performance for an upcoming episode of the Late Show with David Letterman. The band or singer stages an intimate show for fans at the historic Ed Sullivan Theater, which is webcast live and on-demand across CBS properties, featured over the air on many of CBS RADIO’s stations, as well as being available through partner sites, through mobile applications and on the JumboTron in Times Square. Since its inception, the series has garnered nearly 85 million views to date.
Read more about Live on Letterman’s honor in today’s issue of Advertising Age here (second item). To watch some of the artists who have recently visited the award winning series, please visit http://www.cbs.com/late_night/liveonletterman/.