Carson Daly, morning drive host on 97.1 AMP RADIO (6:00-10:00 AM, PT), has just signed a multi-year contract extension with the station, it was announced today by Kevin Weatherly, Senior Vice President, Programming, CBS RADIO and Program Director for 97.1 AMP RADIO. AMP RADIO, Los Angeles’ most popular pop radio station,* has been home to Daly’s morning program since January 2010.
During his tenure with the station, Daly has grown the morning show from eighth place overall to a solid third place position in the market with his target audience, adults 18-34*. AMP is the second most listened to station in Los Angeles during his four hour program.
Daly’s morning show focuses on the latest music, celebrity and entertainment news, and features the Daly Download, highlighting the top five most downloaded songs in SoCal.
“Carson is a major talent with the uncanny ability to reinvent himself,” said Weatherly. “He has consistently resonated with our target audience of pop-culture savvy young adults. Carson’s knowledge of and relationships in the entertainment and music industry are unmatched and his work with a variety of different media further exposes him to a legion of like-minded music fans. Carson has proven to be the ideal radio host for AMP and his Southern California background helps him relate to our loyal listeners, who wake up with him each and every morning.”
“It is an honor to continue my lifelong passion for radio with CBS RADIO and Kevin Weatherly, who have helped foster and shape my career,” said Daly. “I can’t imagine a better way to start each day than at AMP RADIO, playing L.A.’s favorite hit music in my hometown.”
97.1 AMP RADIO is available on-air at 97.1 FM in Los Angeles, online at www.ampradio.com and through the Radio.com app on mobile devices.
*According to Arbitron’s Holiday PPM (December 8, 2011 – January 4, 2012)