CBS RADIO Altitude Group today announced Marilou McFarlane as the newest member of the team tasked with creating unique advertising programs to help grow client brands and customer engagement. McFarlane will serve as Vice President of Strategic Partnerships and is based in San Francisco. She reports to the Group’s senior leaders Rich Lobel and Sue McNamara.
The Altitude Group uses the power of CBS RADIO’s 130 major market stations combined with all available digital distribution channels to execute big ideas for advertisers so they can reach their customers in any and every way. McFarlane will use the Group’s best practices to develop new business in markets up and down the west coast.
McFarlane is a successful marketing executive with extensive experience developing innovative, results-driven media campaigns for brands including American Airlines, Bank of America, and GlaxoSmithKline, among others. She previously worked for CBS RADIO at the Company’s all-news station in San Francisco, as well as launched a number of entrepreneurial ventures.
In addition to her sales experience at CBS RADIO, McFarlane was a business development manager for Clear Channel Media. She began her career as a regional sales and marketing manager for Turner Broadcasting.
McFarlane founded a media and marketing consultancy firm in 2004. McFarlane Marketing LLC worked closely with a network of independent creative services contractors and vendors to develop and manage results-driven marketing campaigns across multiple media platforms. Later, she went on to launch Vivo Girls Sports, Inc., an online community for girls 13-24 years old who are passionate about sports and live a healthy active lifestyle.
About CBS RADIO
CBS RADIO, a division of CBS Corporation, is one of the largest major-market radio operators in the United States, with stations covering news, sports, talk, rock, country, Top 40, classic hits, and urban formats, among others. Reaching nearly 70 million unique over-the-air listeners on a weekly basis, the division operates 130 radio stations across 28 markets, including all of the Top 10. The overall mix of each radio station's programming is designed to fit the station's specific format and serve its local community. Operating within CBS RADIO is CBS Local Digital Media, a unique brand responsible for the convergence of the division’s new and traditional media platforms through creative original content and advanced delivery methods.