CBS RADIO today named Chad Fitzsimmons to the newly created position of Director, Music Initiatives effective immediately. Working with the Company’s nearly 85 major market music radio stations, its array of digital assets, and CBS’s owned television stations across the country, Fitzsimmons will develop and launch a variety of unique partnership opportunities for record labels to promote today’s most popular artists and up-and-coming musicians to millions of music fans across the country. In addition, he will create exclusive one-of-a-kind experiences that allow listeners to engage directly with their favorite artists.
Fitzsimmons will report to Greg Strassell, Senior Vice President, Programming, CBS RADIO, while also working closely with the entire senior programming leadership team, and Helen Leisengang, Vice President, Integrated Marketing and Special Events. He will be based in Los Angeles.
“We’re delighted to name Chad to this exciting new position which will maximize exposure for artists on our stations, and elevate our ability to execute larger than life programs across the full spectrum of our portfolio,” said Strassell. “Chad has worked on some of the most highly regarded music events, including CBS RADIO’S pre-GRAMMY concert held at the famed GRAMMY Museum, and was instrumental in creating the Red Bull Sound Space at KROQ and AMP Radio in Los Angeles. He knows what it takes to drive the best results for an artist using the powerful platform of radio.”
“Strengthening radio and records symbiotic relationship has countless benefits – the most important being what these new initiatives will provide for the fans,” said Dan Mason, President and CEO, CBS RADIO. “We’ve had very creative meetings with labels and artist management as of late, and we look forward to continuing the two way dialogue, bringing to bear the full resources of CBS RADIO.”
● CBS RADIO, a division of CBS Corporation, is one of the largest major-market radio operators in the United States, with stations covering rock, country, Top 40, classic hits, urban, news, sports, and talk formats, among others. The division’s music stations reach in excess of 55 million over the air listeners a week, and millions more online and mobile.
● Radio.com is CBS RADIO’s online and mobile destination for the best in music, sports, talk and news programming. More than just live streaming of 350+ stations, Radio.com presents original shows, live and on-demand concerts and events, breaking news, editorial features and storytelling, and an all-access pass to some of the biggest names and personalities in the industry. Radio.com is available online or by downloading the app on a variety of mobile devices.
Fitzsimmons began his career in radio in 1999 as a promotion assistant at WKQX-FM in his hometown of Chicago. He went on to work in Charlotte, N.C. at WNKS-FM, WEND-FM and WKQC-FM. In 2005, he moved to Los Angeles and took on the role of Marketing Director for KCBS-FM, a classic hits station at the time. Later that year the station launched an adults hit format, 93.1 JACK FM – one of the most successful stations of its kind in the country.
When CBS RADIO debuted 97.1 AMP Radio in Los Angeles, Fitzsimmons was named as Marketing Director for that station as well. Most recently he was Director of Integrated Marketing for AMP, 93.1 JACK FM and the World Famous KROQ, a position he has held until being named Director of Music Initiatives.