The Boston Celtics and CBS RADIO Boston’s 98.5 The Sports Hub today announced a multi-year partnership in which the Boston Celtics games will be broadcast on the market’s leading sports station. Beginning this season, 98.5 The Sports Hub will feature select pre-season games, and all regular and post-season matchups, as well as produce extended pre- and postgame shows focused entirely on the Celtics.
“We are excited to launch a new era of Celtics basketball with CBS RADIO Boston, extending our audience reach with Celtics fans throughout New England and providing an enhanced promotional platform for the Celtics, our team sponsors, and advertisers,” Celtics Team President Rich Gotham said. “In addition to enjoying the NBA’s best play by play with Grande and Max, Celtics fans will also have the opportunity to hear directly from Celtics executives, players, and coaches through interviews and features throughout the season.”
Additional Celtics daily and weekly programming will be featured on 98.5 The Sports Hub throughout the season, and secondary game coverage will be provided by CBS RADIO Boston’s 100.7 WZLX as necessary.
“98.5 The Sports Hub is thrilled to add Boston Celtics radio broadcasts to our line-up,” said Mark Hannon, Senior Vice President & Market Manager for CBS RADIO Boston. “The Celtics are a winning, world class organization and the perfect fit for 98.5 The Sports Hub. I look forward to growing the success of both organizations through this partnership.”
The Boston Celtics begin their new season on the road at Toronto on October 30. The Celtics will play their home opener on November 1 against the Milwaukee Bucks. The 2013 Champion Miami Heat visit the TD Garden just once this season on March 19 and the Celtics will host Paul Pierce, Kevin Garnett, and the Brooklyn Nets on January 26 and March 7. Other highlights of the season include Doc Rivers’ return to Boston with the Los Angeles Clippers on December 11 and the Los Angeles Lakers’ arrival at the TD Garden on January 17.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About 98.5 The Sports Hub
98.5 The Sports Hub (WBZ-FM) is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. The station was launched in August 2009 and is currently the most listened to sports station in Boston. Toucher and Rich anchor morning drive, with Gresh & Zolack, Felger & Mazz and The Adam Jones Show rounding out the weekday lineup. 98.5 The Sports Hub also serves as the flagship station for the New England Patriots and the Boston Bruins.
A division of CBS Corporation, CBS RADIO operates 126 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates WBZ-AM NewsRadio 1030, WBMX-FM MIX 104.1, WODS-FM 103.3 AMP Radio, and WZLX-FM 100.7 Boston’s Classic Rock. For more information please visit www.cbsradio.com.