Katie Forte has been named Senior Producer, Strategic Events and Partnerships, CBS RADIO, it was announced today by Amy Stevens, Senior Vice President of Strategic Events and Partnerships, CBS RADIO.  The appointment is effective on Monday, March 31 with Forte based in New York.

 

In this newly created position as part of CBS RADIO’s growing live events division, Forte will play a key role in the development and management of signature programs that provide audiences and advertisers with one of a kind experiences with their favorite artists, sports stars, newsmakers and CBS RADIO personalities.  Additionally, Forte will serve as a liaison with local venues, arenas and CBS RADIO’s current roster of partners in the entertainment industry, while cultivating new business relationships and opportunities.

 

“We are fortunate to bring someone of Katie’s caliber to CBS RADIO, having a unique background in marketing, events, social and digital media,” said Stevens.  “I’ve worked hand-in-hand with Katie in the past and I look forward to having her skills and enthusiasm back on my team.  She will be an important influence in our day-to-day execution and long range planning.”

 

Forte joins CBS RADIO from the Madison Square Garden Company where she was most recently Director, Concerts Marketing, Digital and Social Media.  She began her tenure there in 2006 and has been associated with a variety of high-profile events, award shows, concerts, and press conferences at The Garden, Theater at MSG, Radio City Music Hall and the Beacon Theatre.  Forte worked with such clients as Chase, Coke, Caesars, Starwood, JBL and SAP on social activations and cross promotional strategies, as well as created and implemented the company’s consumer social strategy surrounding the grand reopening of The Garden after its recent transformation.

 

Additionally, Forte led digital and social efforts internally across The Madison Square Garden Company surrounding 12-12-12 The Concert for Sandy Relief.  She also directed the social media strategy and execution of digital efforts between MSG, Artist Management, AEG and Sony surrounding the first-ever music franchise of The World’s Most Famous Arena, “Billy Joel at the Garden.”

 

Prior to the Madison Square Garden Company, Forte was an executive programming and marketing assistant for Clear Channel Radio New York (2002-06).  She was graduated from Syracuse University with a degree in broadcast journalism and political science.