Michael Martin has been named to the newly created position of Senior Vice President, Programming and Music Initiatives; it was announced today by Chris Oliviero, Executive Vice President, Programming, CBS RADIO. He will continue to be based in San Francisco where he serves as Program Director of KLLC-FM and KMVQ-FM. The appointment is effective immediately.
In this role, Martin will be CBS RADIO’s lead executive liaison with the music industry, labels, managers and artists across all formats, working hand in hand with the division’s format vice presidents and program directors.
Additionally, Martin’s responsibilities will include the development and integration of music content across CBS RADIO’s live events and Radio.com digital platform. Chad Fitzsimmons, Director, Music Initiatives will report to Martin.
“Michael has a deep understanding of radio and its audience, coupled with solid relationships in the business, and an unmatched enthusiasm for all things music,” said Oliviero. “As we continue to evolve our long-standing and mutually beneficial partnership with the music industry, having Michael as our driving force and ambassador will produce immediate results for everyone involved. Plus he also likes to stay out late so this makes him even more qualified for the position.”
Martin joined CBS RADIO in 2009 following a career managing the operations and programming for a number of stations in Los Angeles and San Francisco, including serving as Program Director of KYSR-FM, KMEL-FM, KYLD-FM and KIOI-FM. He began his career as Music Director of KIIS-FM and would later be named Senior Vice President for Clear Channel’s West Coast programming operations, and Operations Manager of the Los Angeles cluster of stations.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 126 radio stations in 27 markets – including the top 10 as ranked by Nielsen Audio – and broadcasts play-by-play coverage of more than two dozen professional sports teams including the New York Yankees, New York Giants, New England Patriots, Chicago Bears, Chicago White Sox, and Dallas Cowboys, among others.
CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.