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The St. Louis Cardinals
and CBS RADIO’s KMOX announced today that they have reached a multi-year rights
agreement in principle for KMOX to become the flagship station for Cardinals
Radio Broadcasts, starting with the 2011 baseball season. The team returns to
longtime partner KMOX and its booming 50,000-watt signal, which at night
reaches more than 40 states and parts of Canada. 

Under the terms of the
agreement, the Cardinals will continue to produce the game broadcasts and
veteran announcers Mike Shannon and John Rooney will continue to handle the
play-by-play coverage. The Cardinals will also continue selling the advertising
during the broadcast as part of the agreement. KMOX will carry all 162
regular-season games, approximately 18 spring training games, all post-season
broadcasts and a variety of other Cardinals-related programming throughout the
year. Listeners can also hear the games on FM through HD Radio receivers in the
St. Louis area
on CBS RADIO’s KEZK-HD3.

“We are very pleased
that starting in 2011, Cardinals baseball will be back on KMOX, which was home
to Cardinals baseball for 52 years,” said Bill DeWitt Jr., Chairman and General
Partner of the St. Louis Cardinals, “KMOX is a market leader, with a rich
tradition of covering the Cardinals and the ability to reach the largest number
of fans in the St. Louis region and beyond.”
 

Cardinals
President Bill DeWitt III added, “KTRS has been a great partner and we are
grateful for everything they have done over the last five years. While we explored
our options, the case for going back to KMOX was very compelling,” DeWitt III
said.
 

“The Cardinals are among
the best organizations in all of sports and we are thrilled to be able to
partner again and bring the Cardinals home to KMOX for fans everywhere to
hear,” said John Sheehan, Senior Vice President-Market Manager, CBS RADIO St.
Louis, “While the radio business has evolved, there is something special and
enduring about the tradition of Cardinals baseball on KMOX – that relationship
is important to the fans. As America’s
Sports Voice, KMOX remains committed to expanding the fan base of St. Louis’ sports
franchises.”
 

The vast majority of the
Cardinals Radio Network will also stay the same under the new arrangement. The
network consists of 117 stations in nine states (Arkansas,
Illinois, Indiana,
Iowa, Oklahoma,
Kentucky, Missouri,
Mississippi and Tennessee) and has the potential to reach
21.3 million people in 11 states.