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MSG Network and CBS RADIO’s Sports Radio 66 WFAN
announced today that they will bring The FAN’s “Boomer & Carton” show, New
York’s No. 1-rated morning radio show among Men 25-54, to television for
the first time starting Tuesday, September 14. The program, hosted by Boomer
Esiason and Craig Carton, will be simulcast on MSG Network from a new
Allstate-branded studio at WFAN every weekday morning from 6:00 a.m. – 10:00
a.m.  Allstate Insurance Company recently signed a multi-year sponsorship
with MSG and WFAN-AM and will be the presenting partner for both the radio and
television programs.
 

“Boomer and Craig have quickly become an integral part
of the sports media landscape in New York,” said Dan Ronayne, executive vice
president and general manager, MSG Networks.  “They are opinionated,
intelligent and passionate about New York sports, and we’re excited to bring
WFAN’s ‘Boomer & Carton’ show to our viewers.”
 

“Boomer and Craig have established themselves as one
of the top morning show teams in sports broadcasting, sharing their insight,
influence and sense of humor with listeners from all over the tri-state area,”
said Don Bouloukos, Senior Vice President/Market Manager, CBS RADIO New
York.  “Their popular show has a large
following among radio and online audiences. 
This natural brand extension to MSG will boost the visibility of WFAN
and the Boomer and Carton program with early morning television viewers. We are
pleased to enter into this partnership with MSG who, like us, are pioneers in
their industry built on the premise of bringing live, original content to a
mass audience through a variety of media assets.”
 

“Having the show simulcast from the new Allstate
studio provides a unique opportunity to share our passion for sports with the
show’s large fan base throughout the New York metro area,” said Mark LaNeve,
chief marketing officer for Allstate Insurance Company.  “Allstate is thrilled to be the presenting
sponsor of the ‘Boomer and Carton’ show and put their loyal listeners in ‘Good
Hands®’.”
 

“Over the years, I've enjoyed working for WFAN and MSG
– two sports giants in the industry,” said Boomer Esiason.  “There couldn’t be a better fit due to the
long-standing history both entities have had with NY sports.”
 

Added Carton, “As a kid growing up in New Rochelle
there was nothing more amazing than going to Knicks games at Madison Square
Garden.  Having the opportunity to partner with MSG now as an adult is
just as amazing.  Boomer and I look forward to bringing our radio show to
MSG Network and allowing all of our listeners to watch what we do while they
continue to listen to us on The Fan.”
 

In addition to four hours of live programming weekday
mornings, MSG Network will also telecast “best of” compilation shows each
weeknight and on weekends. Highlights from each show will also be available for
streaming at MSG.com and wfan.com.
 

The “Boomer & Carton” show debuted on WFAN on
September 4, 2007 and less than two years later was the No. 1-rated morning
radio show in New York among Men 25-54 according to Arbitron, a position they
have held for every quarterly ratings report since.  Boomer and Carton's program features local
sports talk, news headlines, and interviews with current and former sports
icons, league personnel, and a variety of national celebrities from the
entertainment and music industries.  Talkers
magazine has named Boomer and Carton to their “Heavy Hundred” list of the 100
Most Important Radio Talk Show Hosts in America for the past three years.  WFAN is currently building a new studio for
the show that will be used for the simulcast. 
MSG Network will produce the television show from 11 Penn Plaza - across
the street from Madison Square Garden - home of the MSG Media group.
 

MSG Network is home to the Knicks and Rangers, as well
as a plethora of award-winning original programming. This Spring, MSG was
honored with 15 Emmy Awards by The New York Chapter of the National Academy of
Television Arts and Sciences (NATAS), more than any other station or network in
the region.

Boomer Esiason’s successful career as
an NFL quarterback spanned 14 years with the
Cincinnati Bengals, New York Jets and Arizona Cardinals.  The
four-time Pro Bowl selection was named the NFL's Most Valuable Player in
1988 and awarded the Walter Payton Man of the Year Award in 1995 for his
philanthropic work.  He has raised in excess
of $80 million for the Boomer Esiason Foundation to fight cystic fibrosis since
1993, when his son was diagnosed with the disease.  Upon retirement from the NFL, Esiason made
his debut as an analyst for ABC’s “Monday Night Football” broadcasts.  He is currently studio analyst on CBS Sports’
The NFL Today pre-game show and calls Monday Night Football, Playoff and Super
Bowl broadcasts for the Westwood One radio network.  In addition, Esiason hosted “The Boomer Esiason
Show” on MSG for seven years.
 

Craig Carton has spent nearly 20 years in the
broadcast industry since beginning his career in 1991.  After moving to various stations around the
country, with notable stops in Buffalo, Cleveland, Philadelphia, Denver, New
York and New Jersey, Carton returned to his hometown to co-host WFAN’s morning
show.  During the course of his radio
career he has been recognized by Philadelphia magazine in their 30 Under
30 issue, and was ranked as high as No. 9 on Politicsnj.com’s
2007 Power List of New Jersey’s most politically influential
personalities.  At the time, Carton could
be heard afternoons on NJ 101.5. 
In addition, he can be seen on Spike TV hosting Weekend Pre-Game with
Craig Carton every Thursday.

About MSG Media

MSG Media is a leader in production and content
development for multiple distribution platforms, including content originating
from MSG’s venues.  MSG Media consists of the MSG Networks (MSG, MSG Plus,
MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse
and Fuse HD), a national television network dedicated to music.  MSG Media
is also responsible for managing interactive initiatives (online, mobile, VOD
and iTV) across all business segments.  MSG Media is part of Madison
Square Garden, Inc., (NASDAQ: MSG) a fully-integrated sports, entertainment and
media business. The company is comprised of three business segments: MSG
Sports, MSG Entertainment and MSG Media, which are strategically aligned to
work together to drive MSG’s overall business, which is built on a foundation of
iconic venues and compelling content that MSG creates, produces, presents
and/or distributes through its programming networks and other media assets. MSG
Sports consists of owning and operating sports franchises, including the New
York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and
the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties,
including the presentation of a wide variety of live sporting events including
professional boxing, college basketball, track and field and tennis.  MSG
Entertainment is one of the country’s leaders in live entertainment.  MSG
Entertainment creates, produces and/or presents a variety of live productions,
including the Radio City Christmas Spectacular featuring the Radio City
Rockettes, throughout the country.  MSG Entertainment also presents or
hosts other live entertainment events such as concerts, family shows and
special events in MSG’s diverse collection of venues.  These venues
include Madison Square Garden, Radio City Music Hall, the Theater at Madison
Square Garden, the Beacon Theater, the Chicago Theater and the Wang
Theater. More information is available at www.msg.com.
 

About WFAN

Launched on July 1, 1987, The FAN was the nation’s
first full-time sports formatted radio station and is the most listened to
station of its kind.  A 2010 NAB Marconi
Radio Award nominee for Sports Station of the Year, WFAN is currently the
flagship station of four New York-area professional sports franchises,
including the N.Y. Mets, N.Y. Giants, N.J. Nets and N.J. Devils, WFAN also
provides sports headlines with the “WFAN 20/20 Sports Update” at the top of the
hour, 20 minutes past the hour and 20 minutes before the hour.  Owned and operated by CBS RADIO, and
broadcasting live and local 24-hours a day seven days a week, WFAN can be heard
on-air at 660AM and 92.3FM-HD3 in New York. 
The station also is available online at www.wfan.com
and through applications on the iPad, iPhone, iPod Touch and select
Blackberry devices.
 

About Allstate

The Allstate Corporation (NYSE: ALL) is
the nation’s largest publicly held personal lines insurer. Widely known through
the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing
protection and retirement to help more than 17 million households insure what
they have today and better prepare for tomorrow. Consumers access Allstate
insurance products (auto,
home, life and retirement) and
services through Allstate agencies, independent agencies, and Allstate
exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.