Interactive Music Group today announced that Last.fm, a leading music discovery
website which connects users with music fans, bands and artists, will launch an
all new station to be broadcast on CBS RADIO’s HD multicast stations in New
York, Los Angeles, Chicago and San Francisco and streamed online beginning on Monday,
October 5. This marks the first
time a music website has been transformed into its own broadcast entity.
The station will
feature an eclectic mix of music aggregated and influenced by the service’s user-generated
weekly charts, combined with live performances and interviews from the Last.fm
studios in New York,
and event updates. The new station will
expose audiences to underground, breaking and established artists and songs
popular with Last.fm’s more than 25 million monthly users.
be able to access the station through multiple outlets including Last.fm and
select CBS RADIO station websites; CBS RADIO’s streaming platform including its
partnerships with AOL Radio and Yahoo! Music Radio, as well as mobile
applications on the iPhone, iPod Touch and select Blackberry devices. Music fans with HD Radio receivers in New
York, Los Angeles, Chicago and San Francisco will also be able to interact with
the multicast station broadcast on CBS RADIO’s WWFS-FM (102.7 HD2), KCBS-FM (93.1
HD2), WXRT-FM (93.1 HD3) and KITS-FM (105.3 HD3), respectively.
newest initiative is a novel way for the CBS Interactive Music Group to
exercise its radio programming knowledge with a fresh and innovative approach,”
said David Goodman, President, CBS Interactive Music Group. “Last.fm has a large and loyal following both
here and abroad, and we’re thrilled to be taking this step to expose additional
listeners to the world class service.
Millions of people have helped create one of the best music discovery
sites out there, and the information they provide us about their listening
preferences will be at the core of everything we do on this new station.
we believe this is exactly the type of programming that will help bring new
listeners to the HD multicast frontier.”
The station’s flagship
program, “Last.fm Discovers,” hosted by notable radio personality Sat Bisla,
will feature music popular on the site and up-close and personal interaction
with the artists themselves. Additional elements
on the station include programming devoted to Last.fm’s weekly charts (http://www.last.fm/charts) determined by the
service’s users - top tracks and artists are based on total weekly play on
Last.fm; hyped tracks and artists have shown significant weekly growth in
listenership; loved tracks are the songs most “favorited” by listeners in a
Seth Neiman, Digital
Content Manager of the CBS Interactive Music Group will direct the programming
for this new Last.fm radio station.
Founded in 2002, Last.fm is a CBS Corporation (NYSE:
CBS.A and CBS) owned free global music platform. Last.fm offers music
fans millions of tracks in every genre for free-on-demand and radio streaming
thanks to partnerships with Universal, EMI, Sony BMG, CD Baby, independent
aggregators The Orchard and IODA, and more than 280,000 independent artists and
labels - without needing to register or download software. Last.fm can
intelligently recommend its 30 million monthly users new songs, artists, local
concerts and even other members based on their musical tastes. Last.fm
also supports unsigned artists by offering them an unprecedented Artist Royalty
program through which they can earn revenue directly from Last.fm every time
their music is streamed. Learn more about Last.fm at http://www.last.fm/.
About the CBS Interactive Music Group
in May 2009, the CBS Interactive Music Group combines CBS RADIO’s digital
assets, including its websites, over 150 online audio streams, and its various
mobile applications, as well as Last.fm, a leading music discovery site, to
form a single division which creates richer and more immersive experiences for
millions of music fans around the world.
The combined assets of the newly formed division reach almost 40 million
unique monthly users worldwide.