New York area listeners and Top 40 music fans everywhere will have more choice to hear their favorite contemporary hit songs when “92.3 NOW FM” launches on Wednesday, March 11 (5:00PM). Kanye West, Beyonce, Pink, Flo-Rida, Akon, Katy Perry, and Justin Timberlake will be among the core artists featured on the experiential CBS RADIO station when it debuts on-air, online (www.923now.com), and on a variety of mobile devices.
More than just an over-the-air radio station, 92.3 NOW will also be a digital and mobile destination where audience members and fans alike can stay socially connected through a variety of applications, interactive features and networking opportunities.
“For the first time in nearly 30 years, New York now has a choice for hit music,” said Dom Theodore, Vice President of Contemporary Hit Radio Programming, CBS RADIO. “With 92.3 NOW FM we’re breaking the mold of the traditional radio station and creating a pure multi-media companion for today’s music fans.” Theodore, who has launched several Top 40 stations across the country, will direct the programming for 92.3 NOW FM.
Added Don Bouloukos, Senior Vice President and Market Manager, CBS RADIO New York, “Our assets in the country’s No. 1 market include among them the best known brands in the business. From the most listened to news and sports stations in the country, to the classic sounds of WCBS FM and the adult contemporary styling of Fresh 102.7, CBS RADIO offers something for everyone in the market – including young adults who are using the radio to discover today’s most popular music as featured on 92.3 NOW FM.”
The New York centric 92.3 NOW FM website will be home to extensive entertainment news and artist coverage, including audio and video blogs created by the station’s network of bloggers - outside contributors from the area; music videos; fan forums and access to exclusive programs and events. Audience members can also follow what’s happening at 92.3 NOW FM via Myspace, Facebook, and Twitter, as well as interact with the station through text messaging, concerts, and live events.
Online listening is available through CBS RADIO’s award winning streaming media player complete with the capability to rate, share and purchase songs/albums/ringtones; link to additional web content, station presets, and listening history; as well as toggle between more than 400 additional CBS RADIO, AOL Radio or Yahoo! Launchcast stations.
92.3 NOW joins a growing list of stations CBS RADIO has launched targeted to a younger demographic (Adults 18-34). On Friday, February 20, AMP Radio debuted in Los Angeles. Prior to that the Company premiered Hot 95.7 in Houston, 101.5 Jamz in Phoenix and returned B94 to the Pittsburgh airwaves.