Now Playing Widget

A new feature designed to
increase interactivity between CBS RADIO stations and their more than 50
million weekly listeners, and providing a range of specialty information and
services, launched today live online on the websites of some of the Company’s
most popular music stations such as WXRK and WWFS in New
York, WXRT in Chicago and WVEE in Atlanta.  The “Now Playing Widget” gives listeners
total control of their listening experience with opportunities to own, share
and play the music they love on demand.
 

Previously beta
tested at stations in Dallas, San
Francisco and Orlando,
the widget will be rolled out to every CBS RADIO music station within the next
4-6 weeks.
 
           

The
new CBS RADIO designed and developed widget will allow listeners to learn the
title, artist and album of the song currently being played, and the previous 10
tracks aired on the station; purchase the song through iTunes or Amazon.com; and
share links to the station via email or AIM.
 
           

Additionally,
listeners can now dedicate songs to their husbands and wives, boyfriends and
girlfriends, friends and family, co-workers and acquaintances by using the appropriate
tab of the widget, or search for specific tracks for on-demand listening.  Through a unique partnership with Last.fm,
CBS Corporation’s free global music Web site, CBS RADIO is taking what has long
been a staple of radio broadcasting one step further by offering that same
personalized on-air service through an online application.
 
           

“Radio
stations have been fulfilling song requests and dedications since their first
moments on the air,” said Greg Strassell, Senior Vice President, Programming,
CBS RADIO.  “With the tools available to
us today we can take those popular features and seamlessly transfer them to the
web where listeners can be the ultimate arbiters of their music choices on
demand.”
 
          

“Distinctive
applications like the Now Playing widget fosters an increase in the time
listeners spend with our websites and their overall satisfaction with our
online assets and brands,” said David Goodman, President Digital Media and
Integrated Marketing, CBS RADIO.  “We’ve
also created a number of new ways for advertisers to reach specific audience
demographics of those who favor one particular format over another.”
 
           

To
experience the Now Playing widget, visit these CBS RADIO websites:

WVEE (Atlanta
– Urban) (www.v-103.com)

WXRT (Chicago – Triple AAA) (www.wxrt.com)

KLUV (Dallas – Classic Hits) www.kluv.com) 
WVMV (Detroit – Smooth Jazz)
(www.wvmv.com)
WYCD (Detroit –
Country) (www.wycd.com)

WWFS (New York
– Adult Contemporary) (www.fresh1027.com)
WXRK (New York
– Rock) (www.923krock.com)

WBZW (Pittsburgh
– CHR) (www.b94.com)