For the third consecutive year, CBS RADIO, one of the largest major-market operators in the United States, is teaming up with CBS College Sports Network to deliver exclusive online content of the NCAA® Division I Men’s Basketball Championship. “NCAA® March Madness® Central,” a co-branded Web site, will serve as an interactive destination for fans to access complete coverage of the entire NCAA Division I Men’s Basketball Championship.
“NCAA March Madness Central” will feature streaming video clips of team press conferences and CBS College Sports Network programs, in-depth analysis, news, blogs, scores, brackets, podcasts and more. More than 70 CBS RADIO station Web sites across a variety of formats will feature an abridged “NCAA March Madness Central” module on their homepages with a direct link to the co-branded site. Through the site fans can access the complete March Madness experience with special archived March Madness footage.
“Partnering with CBS RADIO allows us to provide valuable content to its extensive audience across the country, taking fans deeper than ever into March Madness,” said Tom Buffolano, Vice President and General Manager, Subscription Services, CBS College Sports Network. “We’re working within the CBS family to integrate our March Madness Central product across various platforms, providing users with a compelling online destination for all their tournament needs.”
“We’ve tailored our Web sites with rich content that mirrors our listeners lifestyles and come mid March the No. 1 topic of conversation among men and women typically centers around NCAA basketball,” said David Goodman, President Digital Media and Interactive Marketing, CBS RADIO. “Through this partnership fans across the country can seek out news and information about their favorite teams on a number of CBS RADIO sites satisfying even the most passionate sports enthusiast.”
To follow all the tournament action, fans can log on to March Madness Central at www.cstv.com.
About the NCAA The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaasports.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite companies as official Corporate Partners-DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.
NCAA and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.