New York — September 10, 2007 — CBS Interactive announced today that it is joining forces with CBS owned Television, CBS RADIO and CBS Affiliated stations to make the CBS Audience Network hyperlocal. With the addition of 29 owned television, 144 radio, and up to 183 affiliated station websites, the CBS Audience Network will expand exponentially in terms of the number of partners and online reach. While some have already launched, most of the partnership sites will be up and running at the start of CBS Television Network’s Fall season later this month.
"Leveraging CBS’s local footprint is a big step forward for the Network," said Joe Ferreira, Senior Vice President and General Manager, CBS Audience Network. Consumers and advertisers continue to benefit as we add reach to our open, non-exclusive syndication strategy. At the same time, CBS local sites gain direct access to CBS video content and boost engagement, while the CBS Audience Network benefits overall — receiving local content from the industry’s largest major market television and radio station groups."
In addition to expanding the online syndication of CBS Entertainment, News and Sports content to local sites, today’s announcement will bring locally-produced programming from the Company’s owned and affiliated television and radio stations to the CBS Audience Network. This potentially enables a local news, sports, weather or entertainment story to be exposed to 90% of the Internet through the hundreds of partnering sites. Furthermore, the local partnerships will bring new online opportunities to local advertisers while offering national advertisers the ability to target specific geographical areas.
"Our collaboration with CBS Interactive represents another great leap forward in the evolution and continued growth of our TV stations' digital media initiatives," said Jonathan Leess, Digital Media Group President and General Manager, CBS Television Stations. "The expanded integration of CBS Entertainment, News and Sports video content into our sites and, ultimately, the sharing of hundreds of thousands of locally produced, on-demand news clips from our award-winning, local newsrooms truly makes this a win-win partnership."
"Video is fast becoming the most sought-after element on the Internet and our stations are in a great position to capitalize on this latest trend," said David Goodman, President, Marketing, CBS RADIO. "With millions of people logging on to at least one of our 144 station websites everyday, the CBS Audience Network will help to enrich the user’s experience and increase the time spent with our brands. We’re also thrilled to have an additional outlet with which to distribute our content as more and more of our stations are creating their own exclusive video programming."
Scott Blumenthal, Executive Vice President, Television, LIN Television Corp., and Chair, CBS Television Network Affiliates Association, commented: "Making CBS affiliates a significant partner in the CBS Audience Network is key to the Affiliate Association’s ongoing efforts to maximize the sales and promotion value of our local and network on-air and on-line assets, expanding the service and reach that each CBS affiliate provides to its audiences and its advertisers. This new agreement creates exciting opportunities and is a natural evolution of a complementary affiliate-network relationship that has been an industry mainstay for seven decades."
The previously announced online partners making up the syndication side of the CBS Audience Network includes AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh. Through some of these and additional social application partners including Automattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial, users can easily incorporate CBS clips into their profiles, websites, blogs, widgets, wikis and community pages. This enables users to discover and personalize CBS content and to use it to communicate with others. At the same time, CBS gains promotional value online while learning about its audience. All CBS content on the CBS Audience Network is advertiser supported and free to the consumer. All content will be available domestically with select clips and full-length sports programming distributed worldwide.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS RADIO), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com.