CBS Corporation released today its first Social Responsibility Report — a 108-page publication highlighting the wide-ranging initiatives the company has made in the arenas of public service, community outreach, diversity, localism and related news coverage during its first year as a stand alone company. The report, published by CBS Corporate Communications, spans the entire 2006 calendar year, and includes contributions made by virtually all CBS businesses, from broadcast and cable television operations to local TV and radio stations, publishing and outdoor media.
"In our first year as a stand-alone company, CBS Corporation made many notable achievements, and principal among them was our on-going commitment to the audiences and communities we serve," said Leslie Moonves, President and CEO, CBS Corporation. "The combined assets and reach of our Company provide us with a unique ability to serve the common good, and we're committed to doing so. While this report gives just a snapshot of the many social responsibility initiatives our businesses engage in on a daily basis, it is a picture we're especially proud to share with the public, and establishes a baseline on which we mean to improve."
The report is being released in hardcopy and electronic form, and will also be available for download at http://www.cbscorporation.com/our_company.
Included in the reports are activities in such areas as:
- Diversity initiatives, including the CBS Writers Mentoring Program, Company-sponsored minority talent showcases and additional related programs offered through CBS Television Stations;
- Charitable donations of funds, free media and employee time to many different organizations and causes throughout the U.S.;
- Local television and radio fundraising broadcasts, as well as the sponsorship of hundreds of community events like food and clothing drives, disaster relief, education initiatives, family friendly events and telethons;
- Environmental campaigns and programming by CBS Corporation properties, including network, local T.V. and radio stations and cable outlets. These encompassed documentaries, sponsorships, free media, educational efforts, etc.;
- Socially-responsible storylines in entertainment programming, including series like CBS's "Without a Trace," which has helped locate several missing persons
- Local and national political coverage of the 2006 midterm elections by CBS News, CBS Television Stations and CBS Radio, including sponsored candidate debates;
- Investigations from CBS News that cast light on important topics such as health, safety, consumer protection, government waste and social injustice; and
- Public Service Announcements initiated by CBS Cares, including its ground-breaking tolerance campaign featuring former South African President Nelson Mandela, as well as national and local broadcast of PSAs for causes like responsible drinking, child abuse prevention, HIV awareness, V-chip/parental blocking, alcohol and substance abuse, parenting, violence prevention and hunger/disaster relief.
"This report not only highlights our efforts in diversity and localism, but provides a clear roadmap for where we want to go and the goals we want to achieve in these important areas," said Moonves. "While there's much more work to be done, we think the Social Responsibility Report provides a solid foundation for us to build our future efforts."
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com.