Jarvis has been named Senior Vice President, Research, Infinity Broadcasting,
it was announced today by Joel Hollander, President and Chief Operating Officer,
Jarvis will oversee all radio
research for Infinity, including audience measurement and demographic and
The appointment is
"Tony has been
an outspoken champion of developing enhanced audience measurement methodologies
and among the most respected researchers in the industry," said Hollander.
"His expertise will be invaluable to Infinity
as we continue to explore new technology to improve the quality and accuracy of
research we deliver to our clients."
experience includes both developing and marketing media databases and systems,
specifically for the purpose of driving more effective brand marketing based on
better consumer and brand insights.
also is recognized as America's leading advocate of Fusion and media
Infinity from MediaCom where he was Senior Vice President, Director Strategic
Insights Group since 2000.
He and his
team were instrumental along many fronts including encouraging improved radio and
television measurement via passive meters, introducing the use of magazine
velocity data for more effective print planning and buying, developing stricter
guidelines on producing magazine prototypes, and embracing modeling to better
understand media's contribution in the marketing mix.
Prior to joining
MediaCom, Jarvis was Senior Vice President, Director of Strategic Information
at CTN Media Group (1999-2000) and before that, Vice President, Media Services
at international research provider Millward Brown (1998-99).
At Millward Brown, Jarvis was actively
involved in several key projects including the groundbreaking Ad Effectiveness
Study, a landmark comparison of television and magazines.
He ran his own international advertising and
marketing consultancy, Jarvis, Sherman & Jarvis, from 1981-98.
honored as "100 People To Know" by Media Post in 2004 and was one of Media
Week's Media Research All Stars in 2001.
He also presented two papers at the 2004 ARF/ESOMAR Worldwide Audience
Measurement Conference in Geneva ("When
Less Is More -Critical Issues for Advertisers in Developing a Global Audience
Measurement Approach & How VAI's Could Take Outdoor Measurement to a Level
of Accountability to Match TV," and "Seeking
The Holy Grail - Is Single Source Measurement the Real Knight in Shining Armor
for the Media Industry?") and delivered the Wally Langschmidt Memorial
address at the SAARF International Symposium in October 2003 ("US Media Companies are Drowning in a Sea of
Can Optimizers Provide a
Jarvis is a
member of the Board of Directors of the Advertising Research Foundation and the
Media Ratings Council, and was a member of the AAAA's Media Research
Jarvis also is a past chairman
(1990-92) and board member (1984-98) of the Canadian Advertising Research
A former Olympic
finalist and the 1968 British Olympic swim team captain, Jarvis was born in
He was graduated
from London University and received his MBA from the University of
Massachusetts in 1972.